http://www.smh.com.au/money/investing/profile--monique-conheady-20100524-w65d.html
This article is about an entrepreneur called Monique Conheady, that owns a company called 'Flexicar' that is a car hiring service for people that do not generally need a car for their day to day lives. Flexicar is a business that has focus on an environmental concern- Climate Change- but she says it also has to be financially viable. "That's the philosophy behind Flexicar - it has to be financially viable but with a social and environmental benefit."
In Commerce we have learnt about entrepreneurs and ideas they have in order to make money and grow their business. In this example Monique Conheady started the idea of Flexicar in the 1990's, when she visited a friend in Boston that had a business similar to Flexicar, called Zipcar. She could see this car sharing venture needed in the everyday lives of people, as the world began to support climate change, or just did not have the money to buy a car to use.
Monique's father also planted a seed for her to start her own business, saying that you have to do your own thing, he was very independent minded."
Nowadays she has accumulated a $2 million turnover and is aiming to expand her company, especially in Sydney, after she won a 2009 Telstra business award.
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