Strengths I believe I demonstrated in doing this task:
I believe I wrote a good Marketing Objectives and Goals area as the goals were realistic and also logical to what I believed would happen in the future if another Cafe was to be set up in the Oxford St area. I also believe that I made a good analysis of the surrounding competition and their strengths and weaknesses despite not having visited any of the precincts that I had described as competitors, and only using online reviews as my source of information. Since I am not a coffee drinker I probably did not do as well as others for the Target Market area of the assignment but I think I was able to target a realistic demographic for the coffee shop. I also think that I set this report out logically, which was a comment written by the marker.
Weaknesses I believe I demonstrated in doing this task:
I think that I could have written more under marketing strategies (especially under Place and Promotion) but that was hampered by the word count in which I had to summarise in some areas as I had previously written too much. I could also have written a shorter Executive summary as there was a comment stating that it was too long and some parts were irrelevant. I also think that I could have written a more detailed SWOT analysis but I could not think of too many relevant points.
In this assessment task I could have improved my SWOT analysis and marketing strategies as those are the main areas of my assignment that hampered me from achieving a higher mark. I also could have written a shorter Executive Summary as that could have helped me with the word count and therefore given more words to write in separate areas of the assignment.
I learnt that this particular marker (who is not from Arden) is probably marking this assignment at a much higher level than what we are used to and it is good preparation for the future if I decide to do any more marketing plans for my studies in Year 11 and 12. I also learnt that the SWOT analysis and Marketing Strategies are pivotal areas of a Business plan and I needed to include more detail in those areas.
No other comments, but however some practice in writing a Business Plan prior to doing this assessment could be good.
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