12/10/2011
SMH.com.au
http://www.smh.com.au/digital-life/mobiles/samsung-ambushes-apples-iphone-4s-launch-in-sydney-20111012-1lk0d.html
In Commerce we have been learning at how consumers are able to make choices and they are usually influenced by price. As Samsung are offering their new smart phone for $2 people are exercising their right to comparison shop and it is working, as this time the line is longer than the line outside the nearby Apple store, where people are waiting for the release of the iPhone 4S.
In some ways the decision to camp outside the Samsung (or the Apple store) is an example of consumer decisions as they are able to get the new product first, and cheaply in the case of the Samsung store. In the news article there is a story of two people waiting in line so they could sell their new Tablets and go on a trip to India.
In the news article there is also an example of impulse buying as two teenagers are waiting in line for the Apple iPhone 4S. It may not be necessarily be getting the best deal money can buy but they are approached if they want to line up for the Samsung product, in which they decline because they believe that an iPhone is better.
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